Arizona motorists are being greeted by a blitz of billboard advertising urging a ‘Yes’ vote on Proposition 107, which would end affirmative action programs that give preferences based on race.
“This highway billboard campaign is designed to make clear to voters what Proposition 107 is, in language that everyday Arizonans understand,” said Rachel Alexander, Chair of the Yes on 107 campaign. “A ‘yes’ vote on Prop. 107 will end affirmative action policies that people know as quotas, race preferences, reverse discrimination and ‘diversity goals’.”
Nine Phoenix-area billboards are carrying a Yes on 107 message. The billboards encourage voters to vote ‘yes’ on ending affirmative action quotas, ending race preferences, and ending reverse discrimination.
“More highway billboards will be lit up with the ‘Yes on 107’ message in the next few weeks,” stated Yes on 107 campaign manager Leon Drolet. “Given the large number of candidates and issues on the ballot, voters need a clear and simple explanation of Proposition 107. That it what this billboard campaign is about.”
Proposition 107 is a proposed state constitutional amendment placed on the November ballot by the Arizona State Legislature that will prohibit the state and local governments from granting preferential treatment to, or discriminating against, any person or group based on race, sex, color, ethnicity or national origin in public employment, education or contracting.